Surveys are one of the most important business tools for collecting the information businesses need. Surveys can reduce risks involved in business , generate insights about employees, customers, and markets. Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions.
To conduct a business survey it is important to structure your survey questions, consider the following:
- The main goal of the survey
- How you plan to apply the survey data
- The decisions you will make as a result of the survey data.
Surveys can be divided into two main categories: the questionnaire and the interview. Questionnaires are usually questions and choices the respondent completes.
Interviews are interactions between the interviewer and the respondent based on the survey Plan.
Today, in addition to the traditional survey methods such as written surveys, telephone surveys and focus groups , high-tech options such as interactive kiosks and Internet surveys have also joined hand.